Jerry Berkowitz
Building on a quarter-century of experience in marketing, branding and advertising, Jerry Berkowitz helps companies fill the gap between today's marketing best practices and the new dynamics of Social Media Branding.
His passion for naming and brand development comes from his global branding and marketing experiences at The Michael Peters Group and at Parham-Santana in New York City. Jerry always had an eye for emerging technologies: he has been a marketing executive for: The Video Jukebox Network in the 90s (telephone-based, interactive music video channel on basic cable); S-Doc (encrypted, secure data transmission and storage) in 2002; OMG National, where he has served as their VP, Interactive Media since 2004. Jerry has worked with a distinguished array of clients including Seagram’s, Tropicana, Slim-Fast, A&E Networks, Ortho Pharmaceutical, NationsHealth, Lens Crafters, ESPN, IMS America, Boardroom Communications, Sprint, Adelphia, National Geographic and Sony Music Entertainment. Jerry also designed the logo for The V Foundation for Cancer Research, seen every year on the ESPY Awards.
An avid marketing blogger, JBtron [his screen name] has spent the past five years as a top-ranked Branding expert on MarketingProfs’s Know How Exchange.